In reality, 50 Shades of Grey is really just a film about washing. I was greatly alarmed and amused to see Surf’s Limited Edition 50 Shades washing powder, complete with handcuffs, but actually it makes perfect sense. It has become such a massive phenomenon because most of us are just knackered. It would never have been successful 30 years ago. I read a Jackie Collins as a teenager, and from what I remember there were a lot of power suits, high flying dominatrix kind of women wearing stockings and no knickers. However these days most women have tried that (maybe not the no knickers bit) and realised it’s not all it’s cracked up to be.